Product · AI Direction Pack

Direct complete campaigns with real brand identity

Modular prompts for image and video. You define your Brand Kit once (nine variables, ten minutes) and all 18 pieces speak your brand's visual language, nobody else's. Tested on GPT Image, Nano Banana Pro, Seedance, Kling and Veo.

12 image · GPT Image · Nano Banana Pro 6 video · Seedance · Kling · Veo Brand Kit + 2 Style Blocks

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How it works

Nine variables. You fill them in once.

Every prompt shares the same anatomy: [SUBJECT] + scene + camera + light + material + parameters. Your Brand Kit fills those variables once and the Style Block translates them into machine instruction, which is why 18 different prompts come out looking like the same campaign. They're written in English because AI engines perform better that way.

Fill in your Brand Kit

Nine variables, ten minutes. You do it once and it lasts forever.

Paste your Style Block

Image or video. It's your identity translated into machine instruction.

Generate and curate

The prompt is 50% of the job. Pull 4–8 variants and pick with a designer's eye.

[SUBJECT] [BRAND] [BASE_COLOR] [SECONDARY_COLOR] [ACCENT_COLOR] [MOOD] [MATERIAL] [LIGHT_STYLE] [FORMAT]

The nine Brand Kit variables. Golden rule: 60/30/10 and one single accent.

Real results

One brand. Nine pieces. One Brand Kit.

Everything below came out of the same Brand Kit: a fictional brand called NOVA. Hero shot, catalog, surreal scale, logo in material, mockup, UGC, key visual. Swap the nine variables and it's yours.

Three variants of the NOVA bottle in a dark studio, from backlit silhouette to full reveal · prompt 01 Hero Product Shot

NOVA bottle at architectural scale over a pedestrian street · prompt 14 Surreal Scale Shift

Flat lay of the NOVA line in a knolling layout · prompt 03 Flat-lay catalog

Isometric scene of the NOVA process · prompt 10 Isometric service scene

NOVA app on a phone resting on a steel table · prompt 09 Digital product mockup

Nine pieces, zero coincidences: same light, same 60/30/10 palette, same material. That's the system.

Free · Style Block + 4 image prompts

Sign up and get the Style Block plus 4 prompts.

The Image Style Block (the anchor that makes everything cohere) plus four still-image prompts: product, catalog, web background and portrait. This solves your static photography. Register once and they stay unlocked on this device.

✓ Prompts unlocked, go make it count

Base · Image

The Image Style Block · the anchor

Paste it before any of the 4 prompts below. It's your identity translated into machine instruction: without it they're 4 loose images, with it they're 4 pieces of the same brand.

Style: Photorealistic commercial photography - no illustration,
no 3D render look, no AI plastic sheen.
Palette: 60:30:10 - [BASE_COLOR] dominant / [SECONDARY_COLOR]
supporting / [ACCENT_COLOR] as the single accent.
Mood: [MOOD].
Light: [LIGHT_STYLE], motivated sources only, physically plausible
falloff and contact shadows.
Materials: [MATERIAL] - true surface behavior, real reflectance.
Technical: high detail, natural depth of field, subtle film grain,
no text overlays, no watermarks, no distorted logos.

Its twin in the pack: the Video Style Block: the same anchor, but with physics, 180-degree shutter and a grade that stays consistent across cuts. It's what makes your video look like it belongs to the same brand as your photos.

01 · Image

Hero Product Shot · the one that sells

Use it for: product pages, landing page covers, main ad, thumbnails.

[IMAGE STYLE BLOCK]

[SUBJECT] centered on a seamless studio backdrop in [BASE_COLOR],
resting on a subtle pedestal of [MATERIAL]. Key light from upper
left creating a soft gradient falloff, plus a thin rim light along
the right edge in [ACCENT_COLOR]. Macro-level surface detail:
texture, edges and finish clearly readable. Shallow depth of field,
100mm lens, eye-level with the product. Clean negative space in the
upper third for headline placement. Hyperrealistic product
photography, shot on medium format. [FORMAT]

Liked the result? Prompt 04 in the full pack turns this same framing into the 0–3 sec video reveal (three cuts: macro, dolly-in and orbit) and 02 takes it out of the studio into a real-use scene.

02 · Image

Flat-lay catalog · knolling

Use it for: product grids, collection carousels, category banners.

[IMAGE STYLE BLOCK]

Top-down flat lay of [SUBJECT] and its components, arranged in
precise knolling layout with equal spacing on a [BASE_COLOR]
surface. Every object parallel or perpendicular, obsessive
alignment. Soft even overhead light, minimal shadows, no glare.
One single object in [ACCENT_COLOR] placed off-center to break the
grid. Shot from directly above, 45mm lens, perfectly orthogonal.
Clean commercial catalog photography, generous margins. square 1:1

The next step: a carousel needs more than one still. Prompt 12 builds the before/after with identical framing on both halves, and 17 sets it in motion with a macro loop whose first and last frame are identical.

03 · Image

Abstract hero background · the usable one

Use it for: landing page headers, section backgrounds, deck covers, LinkedIn banners.

[IMAGE STYLE BLOCK]

Abstract atmospheric composition: layered volumetric fog and soft
light gradients flowing diagonally across a [BASE_COLOR] field. A
single luminous [ACCENT_COLOR] gradient blooms from the lower
right, dissipating into the darkness. Subtle grain, no hard edges,
no recognizable objects, no text. Large empty area in the left half
of the frame for headline and copy. Long exposure light study,
photographic not digital. horizontal 16:9

The moving version: prompt 07 in the pack is the brand mood film (the same background, but breathing) which is what puts a website header above the competition today. 06 gives you the texture family for the rest of the site.

04 · Image

Cinematic portrait · founder and team

Use it for: profile photo, about us, press, personal brand posts.

[IMAGE STYLE BLOCK]

Close-up portrait of [SUBJECT/PERSON], split lighting with deep
shadow on one side of the face, single practical light in the
background bokeh glowing [ACCENT_COLOR]. Subject looking slightly
off-camera, relaxed jaw, natural skin texture with visible pores -
no retouching, no smoothing. 85mm lens at f/1.8, shot at eye level.
Moody [BASE_COLOR] environment. Film still from a character drama,
Kodak Portra 800 grain. vertical 4:5

Liked this portrait? Prompt 16 in the full pack puts that same person talking to camera in UGC format (with the hunting autofocus and imperfect exposure that are exactly what converts) and 11 takes them into the editorial campaign key visual.

The ceiling of these 4

This solves the still photo. That's where it stops.

Four image prompts give you your product page, your catalog, your web background and your portrait. What they do not give you is what actually moves the needle today: video (the Video Style Block and the 6 motion prompts), campaign (key visual, before/after, surreal scale, morph) and the launch sequence that orders all 18 pieces week by week. To scale from the loose photo to the full campaign you need the 18-prompt pack + the Video Style Block.

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Premium · AI Direction Pack

A system of 18 outputs.

A loose prompt gives you a pretty image. A system gives you consistency: 18 pieces that look like the same campaign. A 9-variable Brand Kit, both Style Blocks (image and video) and all 18 prompts ordered by what you need to sell, not by file type. Ready for GPT Image, Nano Banana Pro, Seedance, Kling and Veo.

The system's anchor

Brand Kit + 2 Style Blocks

The 9 variables with their guide and examples, plus the two base blocks (image and video) pasted at the start of every prompt. It's what turns 18 loose texts into a single brand.

Block A · 01–04

Product and e-commerce

Product page, packaging in a real context, knolling catalog and the video product reveal. 80% of any brand's commercial content.

Block B · 05–07

Branding and identity

Logo debossed into real material, a family of brand textures and the brand mood film. The assets that don't sell product: they sell taste.

Block C · 08–10

Web and digital assets

Hero background with the empty space where your copy goes, a legible app mockup and the isometric scene for explaining an abstract service.

Block D · 11–14

Marketing and campaign

Editorial key visual, before/after with identical framing, a morph hidden inside a 180° orbit and the scale shift that stops the scroll.

Block E · 15–18

Social, UGC and people

Founder portrait, the UGC that converts because it doesn't look like an ad, the most-saved macro loop and event energy.

The full system, not just the prompts.

9-variable Brand Kit + both Style Blocks (image and video)
All 18 prompts: 12 image and 6 video, cut by cut
12 methodology rules that outlive any model change
Quality-control checklist + week-by-week launch sequence
Access to the exclusive Marz.co community

One-time payment · lifetime access · VAT included.

$39 $19

Get the pack Instant download by email · secure payment handled by Dodo Payments.

What if the problem
isn't the content?

AI made producing free, and that's exactly why producing stopped being the advantage. The advantage now is saying no. If what's missing is the brand behind it (the visual system, the positioning, the voice) that's what we design at Marz.co.

Let's talk about your project